March 15, 2024
USA Only
$60K - $110K USD *

Sr Director, Marketing Strategy & Analytics

About the job:

Full-time

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

2U is looking for an experienced, data-driven digital marketer to lead marketing strategy and analytics focused on the Degree business. This role plays a critical function within 2U’s marketing and revenue generation group, has ownership over a large portion of 2U’s marketing investment strategy, and will oversee a team of managers and analysts responsible for achieving marketing ROI.

The team is composed of Digital Marketing Analysts who plan investments and strategy, and set goals, for 2U’s portfolio of channels, programs, verticals and channels. The right candidate for this role will be able to lead 2U’s Degree Demand Gen team and guide investment strategy through leadership, innovative thinking and analytical rigor; and he/she will be able to do at 2U’s scale and pace.

You will work with the VP and CMO to understand business objectives and align to spend and investment plans, forecasted outcomes and budget optimizations. You will also partner across the marketing org to ensure our plans are executed effectively and our marketing efforts are optimized.

Responsibilities Include, But Are Not Limited To:

  • Monitor day-to-day marketing performance, KPIs, and long-term trends, reporting to VP and CMO.
  • Lead a culture of smart testing, trial and error, and rapid iteration, collaborating closely with the data science team.
  • Influence marketing efficiency across functions, including creative and brand teams.
  • Set investment strategy, prioritize marketing dollars, and establish strategic goals at all levels.
  • Collaborate across marketing functions to ensure best-in-class efforts and develop strategic frameworks for analytics.
  • Work with direct reports to set visions related to people, process, tools, and innovation, ensuring proper staffing and development.
  • Take direct ownership over spend, prospect volume management, conversion rate optimization and improvement of prospect to student conversion funnels.
  • Responsible for a team of direct reports (Managers, Sr. Analysts, Analysts), fostering a world-class digital marketing culture and developing future leaders.
  • Coaches and advocates a strong, structured analytical approach amongst analysts.
  • Partner with media teams to hit channel goals, innovate media approaches, and monitor and communicate performance insights.
  • Collaborate with external partners and vendors, including large media channels and affiliate networks.
  • Communicate directly with VP, SVP, and C-level stakeholders, attending planning sessions and performing quarterly business reviews on business health and priorities.
  • Maintain detailed documentation and clear communication standards.

Things That Should Be In Your Background:

  • 10+ years of experience in a business-focused digital marketing or media role, with direct response media experience being a must
  • Experience hiring, managing, and building teams
  • Expert analytical abilities, including extensive proficiency in using web analytics tools for media campaign optimization
  • Analytical and process orientation capabilities with good organizational skills, ability to translate data insights into actionable recommendations
  • Experience with client management and/or external stakeholder management
  • Experience working cross-departmentally, including working with executive stakeholders and external partners/clients
  • Ability to work well with others, influence others, and support decision making through sound recommendations
  • Ability to work independently and be versatile and adaptable under changing circumstances
  • Exceptional oral and written communication skills including presentation skills
  • Exceptional communication skills at all levels of the organization (written, verbal)
  • Bachelor’s in Business or related field
  • Some limited travel required between offices and to school campuses

Other Attributes That Will Help You In This Role:

  • Paid search expertise preferred
  • Experience with SQL and Python a plus

While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Lanham, MD two days a week.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include:

  • Medical, dental, and vision coverage
  • Life insurance, disability, and 401(k) employer match
  • Employee stock purchase plan
  • Free snacks and drinks in-office
  • Generous paid holidays and leave policies, including unlimited PTO
  • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($145,000 -$185,000), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com.

About 2U Inc. (NASDAQ: TWOU)

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

Learn more at https://2u.com/careers/
#NoBackRow

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

Region
USA Only
Compensation
$60K - $110K USD/Year *
Category
Marketing
Applicants
17

Company Benefits

* Compensation was calculated as an average of similar positions and is not guaranteed.
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