May 10, 2024
USA Only
$60K - $110K USD *

Director, Marketing Operations

About the job:

Full-time

This role is tailored for an enthusiast of Reporting Analytics and Modeling, seeking someone passionate about leveraging account-based marketing and business intelligence for informed decision-making. The ideal candidate will have a background in developing and implementing comprehensive GTM reporting suites and strategic review cadences with executive leadership, optimizing pipeline management processes.


They should excel in constructing multi-touch attribution models and establishing a regular review cadence with program owners to increase campaign ROI and optimize budget allocation. The candidate should also have a proven track record of leading discussions on technology, infrastructure, and processes in data capture and management with the Data Architecture Steering Committee.

The ideal candidate will have experience reporting to the executive team and be able to confidently defend their numbers. They should deeply understand data integrity and be committed to achieving the highest accuracy in reporting analytics. They should manage data and processes with a keen understanding of marketing, ensuring data accuracy, reporting efficiencies, and process adherence.

The candidate will own data and processes across our tech stack, ensuring the integrity of the marketing database, managing vendors and processes to meet SLAs, and proactively identifying funnel leakage and system inefficiencies that may hinder data analysis and decision-making.

Responsibilities:

  • Ensure the integrity of the marketing database by reviewing and managing contact data into appropriate segmentation, maintaining information integrity, and integrating subscription preferences with SFDC.
  • Manage vendors and processes to ensure marketing operations meet SLAs.
  • Relentlessly track leads to ensure correct attribution to the correct source and touches within marketing funnels and SFDC.
  • Proactively identify funnel leakage and system inefficiencies that may hinder data analysis and decision-making.
  • Develop and manage necessary reporting for other departments within Corporate Marketing, SDR organization, and other departments as requested.
  • Import marketing department leads, contacts, and other data to meet SLAs.
  • Perform database maintenance tasks, including diagnostic tests and duplicate entry cleansing.
  • Build and maintain custom reports and dashboards in SFDC.
  • Upgrade and configure Salesforce systems for optimized integration.
  • Make recommendations on data quality improvements, including process changes and vendor engagement.
  • Own the administration of the marketing technology stack, which includes tool optimization, user management, and process oversight.
  • Manage and update the partner portal as it relates to the SFDC integration.
  • Manage, update, and triage lead routing in SFDC.

Qualifications:

  • Passion for data and identifying inaccuracies within data.
  • Good understanding of demand generation lead funnel, including attribution modeling.
  • Experience as an analytics wizard who is excited about automating accurate reports.
  • Strong emphasis on data hygiene and understanding its critical nature in a company's success.
  • 5+ years of experience with HubSpot or other Marketing Automation Platforms (such as Marketo, Pardot, Eloqua).
  • Experience using BI tools, with Tableau being a plus.
  • Experience with advanced modeling is highly desirable.
  • Experience in developing and implementing comprehensive GTM reporting suites and strategic review cadences with executive leadership, optimizing pipeline management processes.
  • Ability to construct multi-touch attribution models and establish a regular cadence of review with program owners, ultimately increasing campaign ROI and optimizing budget allocation.
  • Proven track record of steering conversations on technology, infrastructure, and processes in data capture and management with the Data Architecture Steering Committee.
  • If you are passionate about data accuracy, reporting efficiencies, and process adherence, we would love to meet you!
Region
USA Only
Compensation
$60K - $110K USD/Year *
Category
Marketing
Applicants
12

Company Benefits

* Compensation was calculated as an average of similar positions and is not guaranteed.
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