December 08, 2024
USA Only
$60K - $110K USD *

Senior Manager, Content Marketing

About the job:

Full-time

Senior Manager, Content Marketing


 

Peerspace invites people to find, share, and book the most magical spaces in the world. Since 2014, our community has been opening the door to thousands of spaces – from lofts and mansions to storefronts and studios – helping people to create one-of-a-kind experiences that would not be possible elsewhere. In total, over 15 million people have been welcomed into a Peerspace location, and we're looking for people who want to help us reach the next 100 million.

 

The Role:

 

Join our dynamic traffic acquisition marketing team at Peerspace, where we're driving company growth through strategic traffic-generating and brand-building initiatives. Search engine optimization (SEO) is one of our primary channels and plays a pivotal role in achieving our ambitious goals. Our team’s focus is on attracting more qualified traffic to our platform through organic channels. As we accelerate our content marketing efforts, this role becomes increasingly vital in shaping our daily operations and global strategy. If you're looking for a chance to make a substantial impact in a rapidly evolving, high-energy environment, this opportunity is right for you.

 

We’re seeking a skilled Senior Manager of Content Marketing with project management expertise and an interest in AI-led innovation to drive scalability and efficiency in our content production efforts. In this role, you’ll develop and execute our SEO-focused content strategy, harnessing AI tools to optimize and expand our footprint across multiple languages on a global scale. The ideal candidate is strategic, proactive, and has a proven track record of creating engaging content at scale. If you’re analytical, innovative, and interested in mastering content marketing in this new search ecosystem, we’d love to meet you!

 

Responsibilities:

 

      Develop and execute a comprehensive SEO strategy for Peerspace.com's editorial pages to improve search engine rankings, increase organic traffic, and drive user engagement

      Conduct in-depth keyword research to identify high-volume, relevant keywords and topics for editorial content creation and optimization

      Coordinate with external content creators or agencies to scale content output, providing clear direction, feedback, and quality standards

      Implement on-page SEO best practices, including optimizing meta tags, headings, and internal linking structures, to enhance search visibility

      Develop and execute off-page SEO strategies to build quality backlinks and enhance domain authority

      Set up and monitor content performance metrics, using platforms like Google Analytics, Ahrefs, SEMrush, and AI-powered analytics to extract insights and continuously refine content and SEO strategies

      Regularly report on key SEO metrics and performance indicators in SEO review meetings, utilizing data-driven insights to refine strategies

      Audit existing content workflows and make recommendations for AI integration to enhance content production, personalization, and automation

      Create and optimize editorial content using AI-powered tools to streamline ideation, writing, and editing processes, ensuring efficient scalability without compromising quality

      Stay informed on industry trends, algorithm updates, and best practices in SEO, AI, and content marketing; proactively identify opportunities to adjust our SEO and content strategies in response to developments like Google’s Search Generative Experience (SGE)

      Experiment with emerging AI tools to enhance the content creation process, including areas like voice, style, sentiment, and personalized content recommendations

      Conduct regular content audits to ensure all published materials remain relevant, up-to-date, and optimized for SEO, recommending and implementing refreshes as needed

      Own the content calendar, coordinating with stakeholders to ensure timely, impactful content releases across all relevant channels

 

Qualifications:

 

      5+ years in an SEO content marketing position

      Proven track record of developing and executing successful content marketing strategies that drive significant organic traffic growth

      Strong understanding of SEO best practices, search engine algorithms, and ranking factors

      Proficiency in using SEO tools and analytics platforms such as Google Analytics, Google Search Console, SEMrush, or similar

      Familiarity and strong interest in AI technologies and their potential applications to content marketing and SEO

      Comfortable working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget

      Detail-oriented, analytical mindset with a passion for data-driven decision-making

      Experience with Wordpress or similar content management systems

      Strong project manager, ability to work independently and manage multiple projects simultaneously

      Excellent written and verbal communication skills

      Highly coachable and genuine ability to be a team player

      Bachelor's degree required; Advanced degree or certifications in SEO or Digital Marketing is a plus

 

Working At Peerspace


The annual salary range for this role is $140,000 to $150,000. The actual salary amount will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data.

 

Peerspace is proudly certified as a Great Place to Work™ and we're a remote first company with team members located in cities around the globe. Beyond competitive salary and equity compensation, we provide a range of benefits and perks, including:

 

● 100% employee coverage of medical, dental and vision insurance

● $500 annual professional development allowance

● Discount on all Peerspace bookings

● Laptop, high res display, and stipend to setup home office

● Monthly cell phone and internet credit

● Coworking membership if needed (in lieu of home office)

● Access to the Peerspace network of inspiring spaces to do your best work

● Flexible take it as you need it time off policy

● Wellness Fridays observed company wide

● Biannual in-person, all company offsites and team-building events (in Peerspace locations, of course)

 

Diversity

 

At Peerspace, we're dedicated to creating a team that's diverse, equitable and inclusive. Our workplace is a space where all team members are empowered to blaze their own trail, make things happen, and take pride in their work. We believe bringing people together from different backgrounds and identities makes us stronger and better serves the Peerspace community. We'd especially like to encourage applicants from different backgrounds, locations, and experiences.

 


Region
USA Only
Compensation
$60K - $110K USD/Year *
Category
Marketing
Applicants
17

Company Benefits

* Compensation was calculated as an average of similar positions and is not guaranteed.
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