June 01, 2024
North America
$60K - $110K USD *

Product Marketing Manager, B2C

About the job:

Full-time

We all have important information we need to manage, and protecting it should be easy. Over 100,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.


The product marketing team plays a critical role in driving growth and adoption at 1Password. We are responsible for leading go-to-market, championing the voice-of-the-customer, and building cross-functional collaborative strategies that improve outcomes throughout the product lifecycle and end user journey. 


We’re looking for a Product Marketing Manager to drive our consumer end user go-to-market strategies. This role provides the unique opportunity to partner closely with our product management and growth marketing teams to deliver winning strategies that drive market awareness, user acquisition, and a compelling product roadmap and narrative that drives user adoption.


This is a remote opportunity within Canada and the US.

What we're looking for:

  • 3+ years in the product marketing function with 7+ years of total experience, ideally having spent time focusing on end users in the SaaS, mobile apps, and or security. Bonus: you have SMB experience. 
  • You have led and managed comprehensive go-to-market strategies including cross-functional launch plans, audience segmentation, product positioning, messaging frameworks, competitive analysis, and setting clear goals.
  • You can strategically partner with product, marketing, engineering, design, customer success, project management, and analytics teams to launch compelling campaigns, programs, and strategies that drive user awareness, product adoption, and retention.  
  • You represent the voice-of-the-customer and can distill actionable product roadmap recommendations from customer feedback, market research, and competitive analysis.
  • You have a data-driven mindset and regularly analyze key feature metrics and drivers in order to deliver product optimization, user adoption journey, and marketing campaign recommendations.
  • You are a strong communicator able to effectively communicate at all levels of the organization and can also represent the company in front of customers. 
  • You are a self-starter and enjoy leading the way on projects where there may be shifting product timelines. You regularly reprioritize work to have maximum business impact and are comfortable discussing trade-offs.  
  • Culture is important to you. You value supporting others, listening and learning, winning as a team, and ultimately having fun with the people you work with. You can also navigate the unique challenges of a remote-first workplace and distributed team, including occasional travel.

What you can expect:

  • Own the story: Create positioning and messaging frameworks for our end user personas, products, and features by working closely with product, user research, and marketing to understand customer needs and pain points.
  • Launch the product: Lead and drive the strategy for launches by building comprehensive plans and partnering with our campaign marketing, brand, public relations, digital marketing, social, sales, and customer success teams.
  • Voice-of-the-customer: Champion the needs and pain points of customers through user feedback, interviews, competitive intelligence, and market research. 
  • Be data-driven: Provide recommendations on how to improve product adoption and retention by analyzing telemetry data, campaign performance and win/loss data. 
  • Bring your unique perspective: Develop and implement best practices and frameworks that improve outcomes for the company. 
  • Work collaboratively: Partner closely with Marketing, Product Management, Design, Engineering, and Customer Support teams that focus on the consumer end user audience.

USA-based roles only: The Annual base salary for this role is between $119,000 USD and $161,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.


Canada-based roles only: The Annual base salary for this role is between $108,000 CAD and $146,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.


At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.


What we offer:


We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:


Health and wellbeing

> 👶 Maternity and parental leave top up programs

> 👟 Wellness spending account

> 🏝 Generous PTO policy 

> 💖 Company-wide wellness days off scheduled throughout the year 

> 🧠 Wellness Coach membership

> 🩺 Comprehensive health coverage


 Growth and future 

> 📈 Employee stock option program for all full time employees 

> 💸 Retirement matching program

> 💡 Training budget, 1Password University access, and learning sessions 

> 🔑 Free 1Password account (and friends and family discount!) 


Flexibility and community

> 🤝 Paid volunteer days 

> 🌎 Employee-led DEI&B programs and ERGs

> 🏠 Fully remote environment

> 🏆 Peer-to-peer recognition through Bonusly


You belong here.


1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.


Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.


Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this your Talent Partner would be happy to address them with you.


Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.


Candidate Privacy Notice


When you apply for a position, refer a candidate, or are being considered for a role at AgileBits, Inc. (dba 1Password, 1Password, we, us, or our), your information is stored in Lever, in accordance with Lever's Service Privacy Notice. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background.


Candidates may also optionally choose to self-identify their race/ethnicity, gender identity, sexual orientation, age, and disability. These answers will help us evaluate our diversity and belonging efforts. You do not have to answer these questions—your answers will not be linked to your name or job application, will not be visible to the hiring manager reviewing your application, and will in no way affect your job application. If you have any questions about the collection or use of this information, please contact [dpo@1password.com].


When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how we use or process your information, or if you would like to ask to access, correct, or delete your information, please contact our privacy team at [dpo@1password.com] or through 1Password Support.

Region
North America
Compensation
$60K - $110K USD/Year *
Category
Marketing
Applicants
20

Company Benefits

* Compensation was calculated as an average of similar positions and is not guaranteed.
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