February 07, 2024
Latin America
$60K - $110K USD *

Marketing Senior Lead – International Mobile Top Up

About the job:


IDT(www.idt.net) is a US communications and financial services company founded in 1990 and headquartered in New Jersey. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.

We are currently seeking a Marketing Senior Lead to work on the International Mobile Top Up business. This person will be responsible for revenue sales, customer acquisitions, and retention for the USA and international markets.

The Marketing Lead will lead the development of digital marketing projects, including creatives to grow the international mobile top up in the retail channel.

You will also work with various teams to ensure the appropriate implementation of marketing strategies for the BOSS Revolution International Mobile Top Up business. This person will also be in charge of launching new products like e-gifts.


  • Manage the marketing for the International Mobile Top Up (IMTU) portfolio of products.
  • Execution and measurement of CRM campaigns which include SMS notifications, emails and in app push messages.
  • Manage the implementation and analysis of programs that drive new customer acquisition, such as Refer a Friend, community events, social media, and more.
  • Design and implement digital marketing campaigns for International Mobile Top Up business in USA/Canada and other international countries.
  • Lead the design of creative elements for campaigns with designers/agency.
  • Analyze/monitor international mobile top up data and propose action plans to grow the business.
  • Collaborate with product and sales teams to effectively launch and market new or enhanced products.
  • Conduct surveys on a needed basis to understand customer behavior, preferences and competition.
  • Manage/Track Budget
  • Develop presentations demonstrating campaign results & business analysis.


  • 10+ years of experience in Marketing positions, preferably digital.
  • Experience in international mobile top up, preferably having worked at a Mobile carrier.
  • Bilingual English/Spanish. High fluency in English.
  • High energy and desire to work in a results-oriented environment.
  • Excellent project management, organization, communication, and interpersonal skills.
  • This person needs strong digital and creative marketing knowledge.
  • 2+ years prior experience in money transfer or financial.
  • Services industry, marketing, digital preferred, international experience and working for a mobile carrier a plus.
  • Active American VISA / be able to go to the US.

Please attach CV in English.

The interview process will be conducted in English.

Only accepting applicants from LATAM.

Latin America
$60K - $110K USD/Year *

Company Benefits

* Compensation was calculated as an average of similar positions and is not guaranteed.
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