March 29, 2024
USA Only
$70K - $120K USD *

Director of Product, Marketplace - Enroll and Purchase

About the job:


At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

We’re seeking a Director of Product to drive the strategy, execution and success of the enrollment and purchase journeys on the edX Marketplace. This leader will oversee a team of Product Managers responsible for helping learners start their learning journey quickly and easily once they choose a course or program – including streamlining our checkout and order management journeys, re-imagining our application and enrollment journey for application driven programs (like degrees and bootcamps), helping develop and evaluate new conversion-oriented business models, and developing the underlying payment and pricing services to enable these outcomes at scale.

You’ll sit at a critical inflection point in our customer journey and business funnel, and you’ll be responsible for key conversion metrics. You’ll have the opportunity to drive new customer journeys from 0 -> 1 and use a data informed and iterative approach to improve existing payment flows. You’ll do a mix of individual contributor work, product strategy and people management as you scale your team. You’ll manage and coach a team of Product Managers, helping them grow their careers and deliver on the product strategy.

The mission of the edX Marketplace team is to become the destination for ambitious learners to chart and unlock their professional journey. We look forward to welcoming a new product leader to our team to help us hone our product craft and chart our path forward.

Responsibilities Include, But Are Not Limited To:

  • Define strategy, target outcomes and product priorities informed by customer and business needs.
  • Collaborate with product leaders, executive leaders and cross-functional stakeholders to evangelize and align product strategies with broader company goals.
  • Manage a team of Product Managers to help them grow, achieve their goals and deliver on the product strategy.
  • Create comprehensive roadmaps in support of delivering critical customer and business goals.
  • Lead execution against your strategy and roadmap. Strike the right balance of big swings and rapid experimentation. Regularly measure and communicate impact and outcomes, and adjust course as needed.
  • Develop and manage to goals, including revenue targets. Monitor key performance indicators and financial metrics related to product performance.
  • Interact directly with learners, educators, other product managers, and organizational stakeholders to understand emerging product needs and capture these in the form of product memos, demos, and executive presentations.
  • Define the engineering backlog, technical requirements, and product features and lead a cross functional team of engineering, data science, UX, and others to design solutions and deliver results.
  • Represent your team and work with 2U leadership, the broader company, and external stakeholders.
  • Use your own product to develop empathy for your customers.
  • Bring strong product leadership to 2U and mentor other product managers on how to lead in a product-led, outcome oriented organization.

Things That Should Be In Your Background:

  • 7+ years as a Product Manager and 3+ years managing and coaching other Product Managers.
  • Demonstrable progress driving real outcomes for your customers and your business.
  • Experience developing and progressing Product Management talent while advancing team’s work
  • Empathy for our customers (both internal and external) and a relentless focus on improvement. You are customer obsessed - you continuously seek input and feedback from customers and solve their problems in ways that benefit the business.
  • Experience partnering effectively with engineering, UX, data science and a broad set of stakeholders to develop and deliver on an outcome-oriented product strategy.
  • A proven data informed and iterative approach. You craft audacious hypotheses, invest in experimentation and learning, and are comfortable and emboldened when there’s ambiguity. You leverage a combination of data and instinct to make fast and informed decisions.
  • Able to create, own and execute on an outcomes-based roadmap. You're focused on outcomes not solutions, and you aren’t afraid to pivot quickly if something isn’t delivering the value you want.
  • An action-driven mindset - you value progress over perfection.
  • Strong cross-team collaboration skills, including alignment, conflict resolution, negotiation, and seasoned presentation skills.
  • Proven experience inspiring, motivating, aligning and conveying complex concepts to diverse audiences.
  • A growth mindset - you value continuous improvement and learning to improve your skills and scale your impact.

Other Attributes That Will Help You In This Role:

  • Experience with Marketplace products and Marketing technology
  • Experience with Conversion Rate Optimization (CRO) and customer acquisition strategies in complex markets
  • Strong understanding of growth models and loops, A/B testing, and product analytics
  • Familiarity with online higher education

While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Lanham, MD two days a week.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include:

  • Medical, dental, and vision coverage
  • Life insurance, disability, and 401(k) employer match
  • Employee stock purchase plan
  • Free snacks and drinks in-office
  • Generous paid holidays and leave policies, including unlimited PTO
  • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($160,000-$175,000), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at:

About 2U Inc. (NASDAQ: TWOU)

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at

Learn more at

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

USA Only
$70K - $120K USD/Year *

Company Benefits

* Compensation was calculated as an average of similar positions and is not guaranteed.
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