March 28, 2024
USA Only
$60K - $110K USD *

Regional Director (Sales, West)

About the job:


The Regional Director will be responsible for using consultative and value-based sales techniques to understand prospective customer’s needs and recommend Encoura solutions in a compelling and strategic fashion. This position is responsible for managing existing client relationships and establishing new revenue opportunities via cold-calling, prospecting, and closing new business in Post-Secondary Education markets, particularly those with a prioritized interest in recruitment solutions. Conducting effective, efficient, and professional in-person, telephone, email, webinar communications to achieve performance metrics is essential and required.  This position will require 35% travel but may require more in years one and two as the Regional Director is trained and established in the new territory.

A Day in the Life

  • Develop a strategic sales plan and individual account tactics to effectively penetrate and identify business needs with ultimate decision-makers. Exceed sales quota by creating and communicating the value of member services with prospective customers. 
  • Proficient presentation abilities to small and large audiences either in-person, via conference call, and/or in web-enabled environments using PowerPoint and other technologies.  Proficiency is defined as being a clear, concise, error-free, yet persuasive spoken and written communicator. 
  • Ability to identify customer’s win-results by asking the best questions. Be able to identify customer needs and position product solutions that add value to the customer and set Encoura services above the competition. 
  • Ability to engage multiple decision-makers and drive consensus and secure commitment throughout all stages of the sales cycle. 
  • Ability to successfully collaborate and communicate with team members to ensure strong, positive, and profitable customer relations. Maintain a positive reputation and credibility during and after the initial sales process. 
  • Ability to demonstrate technology solutions to customers to secure implementation of the product  
  • Demonstrate a high level of professionalism with colleagues and customers daily. 
  • Demonstrate a high level of intellectual curiosity, problem-solving techniques and desire to learn from team members and experts in the field. 
  • Ability to offer solutions in a productive and professional manner to both customers and team members. 
  • Demonstrate persistent follow-up with customers and colleagues. 
  • Demonstrate a personal drive to achieve goals and self-motivate. 
  • High working knowledge of SalesForce or/other CRM, Excellent Microsoft Word, Excel and PowerPoint skills. 
  • Professionally align with our company culture. 

Role Progression

  • Within 1 month, you’ll: Complete Regional Director Onboarding, meet your team and shadow your peers, familiarize yourself with the technology and platforms we use on a daily basis.  
  • Within 3 months, you’ll: be comfortable with client discovery meetings and be able to present modules in the Encoura Data Lab as well as speak to all Encoura programs and services. You will also travel to a conference or campuses with the designated trainer in the HECG or another Regional Director.  
  • Within 6 months, you’ll: handle most new business and manage your assigned territory, conducting Zoom and in person meetings on your own. With assistance from your supervisor, you will be able to fully assist clients. In addition, you will be maintaining your pipeline, creating proposals and tracking sales goals. 
  • Within 1 year, you’ll: be a confident contributor to the team, be an advocate and trusted partner to your clients and you will be fully able to assist clients to grow your assigned territory.  

About You

  • A minimum of 3-5 years of recent sales experience in post-secondary education with a proven track record of identifying business opportunities, creating and executing a sales plan, and consistently achieving quarterly and annual revenue goals. Must be proactive, motivated, and have impeccable time management skills. 
  • A Bachelor’s degree in business, education, marketing or a related field. 
  • Ability to travel to customer meetings, corporate training, and tradeshows. 
  • Strong sales aptitude 
  • Proficient verbal & written communication skills 
  • Strong interpersonal skills 
  • Detail-oriented 
  • Exceptionally strong organizational skills 
  • Ability to prioritize and handle multiple tasks 
  • Strong customer service skills 
  • Strong computer skills 
  • Strong problem-solving skills 
  • Ability and desire to work within a team 
  • Ability and desire to work in a collaborative environment 
  • Flexible and adaptive to change; able to work productively in a changing environment 
  • Positive attitude and focus on finding solutions 
  • Willingness to go outside these job functions and help to accomplish the given task 
  • Focus and commitment to the organizational mission, the objectives, and the task at hand 
  • Self-starter and problem solver 
  • Ability to communicate with diverse personalities and across departmental lines 
  • Strong work ethic and ability to work independently 

What Sets Us Apart

  • Mission driven culture 
  • Comprehensive health and benefits package 
  • 401k company match that vests immediately upon participation 
  • Paid holidays and a generous PTO policy 
  • Paid parental leave 


Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success. 


With the launch of the Encoura platform in 2017, the company provides custom technology solutions that combine Eduventures research, data science, strategic enrollment, and multichannel marketing services to over 2,000 higher ed institutions. The company also offers myOptions® Encourage™—the nation’s largest free college and career planning program used by millions of high school students and educators nationwide. 


Encoura is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S. 


Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team. 

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USA Only
$60K - $110K USD/Year *

Company Benefits

* Compensation was calculated as an average of similar positions and is not guaranteed.
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