Lead Product Manager, Data Monetization

About the Role

We’re seeking a Lead Product Manager to drive our data monetization strategy, leveraging Attentive’s identity graph and first-party data to improve return on ad spend across platforms. You’ll own initiatives that unlock new value for our customers by powering more efficient, privacy-safe, and AI-enhanced advertising through data products and integrations.

What You'll Accomplish

• Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating first-party data across ad platforms
• Lead integrations with key advertising platforms like Meta — including deep familiarity with EMQ (Event Match Quality) scores and optimization levers
• Collaborate with data science and engineering to build scalable infrastructure for identity resolution, enrichment, and audience activation
• Partner with legal and compliance to ensure privacy-safe, consent-driven data usage
• Engage directly with strategic customers to solicit feedback and validate product concepts
• Define and run hypothesis driven A/B tests to evaluate product impact, in collaboration with go-to-market and analytics teams
• Track performance metrics, ensure product adoption, and drive continuous iteration based on data insights

Your Expertise

• 6+ years of product management experience, ideally in ad tech, martech, or B2B SaaS
• Experience building and scaling integrations with Meta, TikTok, or similar social platforms
• Proven record of driving product launches from alpha through GA with clear success criteria and learning objectives at each stage
• Understanding of EMQ[1] [2]  scores, identity matching, and the mechanics of social ad targeting strongly preferred
• Deep analytical skills and familiarity with experimentation frameworks (A/B testing, holdouts, etc)
• Comfortable working across cross-functional teams including data science, legal, and customer success
• Excellent written and verbal communication skills

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full time position is $173,200 - $240,000 annually + equity + benefits

- Equity is a substantial part of the total compensation package

- Our salary ranges are determined by role, level and location

#LI-BH1