Growth Marketing Manager

AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.

Role Overview

• We're looking for a Growth Marketing Manager to drive lead generation and revenue growth across key segments. Reporting to the CEO, you'll work closely with Sales and Growth Product teams to turn marketing into a measurable pipeline.
• You'll collaborate with a Marketing Manager, designer, and freelance contributors (content writer, SEO specialist). This is a high-impact IC role with potential to grow into a marketing leadership position.

Key Responsibilities

• SEO & GEO strategy to grow organic traffic and discoverability
• Content production and distribution across channels
• Landing page optimization and A/B testing
• Lead generation from events and webinars
• Paid acquisition where ROI can be demonstrated
• Segment-specific go-to-market motions

KPIs

• Primary: Number of experiments, account score growth & qualified leads for Sales
• Secondary: Organic traffic, funnel conversion rates

Experience

• 3+ years in growth/demand gen in B2B SaaS (required)
• Mobile app or gaming industry experience (strong plus)
• Product marketing experience (strong plus)
• Remote startup experience, European time zone

Tools (must-have)

• Amplitude, Ahrefs, Google Search Console
• Google Sheets (with Apps Script)
• Asana, Slack, Intercom

Skills

• Growth mindset
• Data-driven, strong analytical and reporting skills
• AI-proficient for content, research, and automation
• A/B testing and CRO experience

Languages

• Fluent English (required)
• Russian, Spanish, Portuguese, or German (preferred)

What We Offer

• Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)
• Global team across Europe, UK, US, and Brazil
• Conference participation in app, gaming, and product marketing events

Benefits & Perks

• Equity options after probation
• Quarterly performance bonuses
• Annual team meetups and company all-hands offsite
• Monthly coworking budget
• Internal hackathons 2–3x per year
• Equipment support (laptop, home office)

Growth

• Direct CEO reporting and executive exposure
• Cross-functional work with Product, Sales, and Customer Success
• Measurable impact on company growth

Hiring Timeline

• February: Accepting applications
• March, weeks 1–2: First-round interviews
• March, weeks 3–4: Panel interviews
• By April 1: Final offer
• Timeline may shift depending on candidate volume and quality