Senior Manager of Content and Corporate Communication

Position Overview  

The Senior Manager of Corporate Communications will be responsible for managing Agiloft’s outward-facing corporate messaging and communication, with a key focus on Press Relations (PR). They will also help to develop the overall content marketing strategy, taking a key role as the ‘keeper of the brand message’ in the creation of all messaging and materials for the organization’s stakeholders. 

Job Responsibilities

• Work with leadership, product marketing, and creative services to develop and execute a world-class PR strategy, including a global editorial calendar (both of Agiloft’s and target outlets’ calendars)
• Oversee and participate in the creation of written content to support the team’s marketing goals.
• Work closely with demand generation team to ensure visibility for campaigns to support driving quality leads into the sales funnel.  
• Write and edit content targeting specific buyer personas, buying stages, industries, and other audience segments.  
• Help support the social media and blog content team with relevant content focused on the Agiloft platform, CLM industry, customer success stories, and Agiloft partnerships. 
• Create visibility, awareness, and a strong market presence for Agiloft with savvy media relations, programs and agency management. 
• Build a strategic plan with, and manage, outside agency resources to create a constant drumbeat of positive 3rd party earned content.
• Contribute to building a high-performing marketing team and processes while implementing brand strategy to boost overall company image. 
• Other duties as assigned.

Required Qualifications

• Must have a minimum of six years implementing and managing a PR strategy for a B2B technology company 
• Exhibit strong writing and editing skills with experience (5+ years) writing in the technology space as well as editing for a client or team of writers. 
• Proven experience (5 – 7 years) creating content, such as blog posts, white papers, press releases, e-books, social posts, video content, graphic design, email campaigns, and newsletters. 
• Ability to collaborate across the business with strong project management skills 
• Ability to create overall content strategy and can carefully plan, produce, and generate incredible work on time. 
• Understanding of metrics, measurement, and reporting  

Preferred Qualifications

• Experience using marketing channels like a blog, email campaigns, and social media platforms to drive engagement and increase awareness of the Agiloft brand and platform. 
• Expertise in Adobe Photoshop/InDesign, Microsoft apps, WordPress 
• Experience using HubSpot or other CRM/marketing platforms 
• Experience with video editing software 
• Experience in HTML, CSS; Java