October 02, 2025
UK Only
$60K - $110K USD *

WordPress Marketing Manager

About the job:

Full-time

YOUR ROLE:

  • We're seeking a Marketing Manager to own the full funnel for our WordPress customer segment. You'll drive acquisition, activation, and retention for WordPress users – from bloggers to agencies to e-commerce stores. This role requires sharp marketing acumen combined with deep understanding of WordPress user behavior to capture and grow market share.

YOUR RESPONSIBILITIES:

  • WordPress Marketing Strategy:
  • Develop comprehensive marketing programs for different WordPress user segments;
  • Design acquisition campaigns targeting WordPress users across paid and organic channels;
  • Create lifecycle marketing programs that drive activation, upsell, and retention;
  • Build data-driven segmentation based on WordPress usage patterns.

  • Campaign Development & Execution:
  • Launch multi-channel campaigns (email, in-app, paid media, social) for WordPress audiences;
  • Design personalized customer journeys from first touch through renewal;
  • Develop upsell programs based on customer growth signals and usage patterns;
  • Create win-back programs for churned customers;
  • A/B test campaigns to maximize conversion and retention rates.

  • Performance & Growth:
  • Define and track key metrics: CAC, LTV, churn rate, expansion revenue;
  • Analyze WordPress customer behavior to identify growth opportunities;
  • Monitor competitive landscape and adjust campaigns accordingly;
  • Build predictive models for churn risk and upsell potential;
  • Report insights and recommendations to executive leadership.

OUR EXPECTATIONS:

  • 3-5 years in growth or lifecycle marketing, preferably in SaaS/subscription businesses;
  • Proven track record managing full-funnel marketing programs;
  • Experience with marketing automation platforms (HubSpot, Marketo, or similar);
  • Strong analytical skills with ability to translate data into proposals and decisions;
  • Understanding of WordPress ecosystem and user needs.

WHAT WE OFFER:

  • Working on in-house built products, using the latest technologies;
  • Competitive salary with achievement bonus;
  • Reduced working hours every Friday;
  • Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
  • Anniversary and company gifts.

If this sounds like something you’d be interested in, we'd love to hear from you! 


All applications will be processed in confidentiality. 


Please note: 

Only resumes and a short cover letter submitted in English will be considered for this position.

Only shortlisted candidates will be contacted for further steps.

Region
UK Only
Compensation
$60K - $110K USD/Year *
Category
Marketing
Applicants
58

Company Benefits

* Compensation was calculated as an average of similar positions and is not guaranteed.
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