B2B Content Executive

Hi 👋 we’re Genio. We create beautifully simple learning tools that boost knowledge, skills, and confidence.

• We’re a SaaS scale up and one of the fastest growing tech companies in the North.
• There’s 100+ of us around the UK with our HQ in Leeds.
• Our software is award-winning and used by 100,000s of students at over 800 universities & colleges worldwide.
• We’re growing so we can achieve our mission to support 1 million students to become better learners by 2030.

🚀 About the role

As a B2B Content Executive, you’ll be responsible for creating content to position Genio as a respectable source of higher education insights through engaging content across our social channels.

You’ll collaborate closely with the wider commercial function to generate case studies, sales enablement and market facing materials, as well as managing engagement with our B2B audiences via our social channels, podcasts and forum communities.

👥 Meet the team

Welcome to Genio’s Marketing team. 2026 will make us sixteen-strong with a mix of generalist, specialist, campaign-focused, and service-driven experts. We work across markets, channels, and personas as a whole, but try not to split our attention too much individually.

What unites us as a team?

🧩Strategic

Everything we do has a purpose. We think through our plans, with clear goals and metrics, so we all have faith that both our successes and failures have meaning. Your expertise is respected and you’ll be heard as we put our plans in place.

💡Creative

Quite simply, we have fun. We enjoy coming together to ideate and explore creative concepts that empower our brand to be disruptive. Yet our creativity isn’t just in the visual; we challenge each other to innovate and experiment in all aspects of marketing.

🤗Kindness

Genuinely, we all care and approach everything with positivity (even when it’s hard). Marketing products that have a genuine impact on users is a brilliant motivator - and we take pride in our impact as a team and on each other. Expect proactive support, positive challenge, and radical candour – always with the intention of .

🦾Curiosity & Grit

As a team, we value the opportunity to learn and give each other space to experiment and try new things. We’re constantly striving to work smarter, not harder, so we have more time to be curious about new, exciting ways of achieving better results.

🪃Collaborative

Marketing never works in isolation, so we collaborate with teams across the company and especially within Revenue. We really value our relationships with Sales and Customer Success to make sure all our work is connected and driven towards our shared goals.

💪 What you’ll be doing

• Content Creation & Repurposing
  • You'll be crafting and adapting content across all formats, from text to video, ensuring every message is perfectly tailored to its medium.
  • You'll be evolving content in real-time to stay aligned with product updates, brand shifts, and conversion goals.
• Copywriting, SEO & AEO Fundamentals
  • You'll be writing high-impact copy and CTAs while optimising for both traditional search engines and AI-driven platforms (AEO).
  • You'll be acting as the final line of defence for quality, proofing content for grammar, style, and keyword integrity.
• Community & Social Media Engagement
  • You'll be curating channel-specific content to grow Genio’s presence across social media and higher education forums.
  • You'll be managing audience interactions—either engaging directly or triaging to internal experts—while using data to steer your strategy.
• Strategic Alignment & Product Marketing
  • You'll be executing the editorial calendar by turning complex product marketing materials into digestible assets like brochures, ads, and personalised content.
  • You'll be navigating stakeholder priorities and brand guidelines to ensure all content resonates with specific B2B personas.
• Continuous Improvement & Funnel Optimisation
  • You'll be monitoring marketing funnel metrics to understand how your content impacts the bottom line.
  • You'll be tracking industry trends and best practices to keep Genio’s messaging at the cutting edge of the market.
• Technology & Innovation
  • • You'll be leveraging tools like SEMRush and AI prompting to amplify content reach and maximise ROI.
    • You'll be streamlining creation processes by embracing new technologies that increase efficiency and output.

💡 About you:

• A creative content strategist with a knack for multi-format storytelling, capable of repurposing core ideas into everything from snappy social posts to high-converting video assets.
• A versatile copywriter who understands the nuances of the B2B journey, blending clear, persuasive prose with sharp CTAs to drive meaningful audience action.
• Innovation-led and ideation-focused, with a natural curiosity for leveraging AI prompts and new technologies to amplify content reach and streamline the creative process.
• A proactive community champion who thrives on engaging with audiences in forums and on social media, building genuine relationships that position the brand as a leader.
• Expert project management skills with the ability to balance competing stakeholder needs, maintain a consistent editorial calendar, and stay aligned with brand guidelines.
• SEO and AEO literate with a modern understanding of how to optimise content for both traditional search and the latest generative engines.
• Experience translating product marketing materials into SEO/AEO-optimised sales enablement and marketing assets.
• Proven track record managing B2B social channels and engaging in professional forums (Reddit, AHEAD, EDUCAUSE) to establish brand authority.
• Experience using SEMRush and CRM systems is desirable; a background in Higher Education or a track record of using data-driven insights to boost marketing funnel ROI would be a bonus!

Not every one of the above is essential, but hopefully it gives an idea of what we find useful day to day.

💰Salary and benefits:

£30,000 - £36,000 dependent upon experience

🏖️ 33 days annual leave (Inclusive of bank holidays)

🎄 3 gifted days off at Christmas

💰 EMI Share Options Scheme

🎓 Generous individual learning and training allowance

⌚ Truly flexible hours to suit when you work best

💻 Full home working set up and beautiful collaborative office space

🚗 Free Leeds City Centre office parking

🌴 Nomad working policy with family travel insurance

🍼 Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

🤝 2 volunteering days per year

🤍 Health cash plan (from glasses to massages)

💸 6% employer pension contribution

📍Location:

We have a beautiful office space in Leeds and we love it when we get together to collaborate in person. We typically operate a hybrid way of working, however some of our roles support remote working within the UK, if you live more than 50 miles from the office.

We will discuss ways of working with you at interview however if you have any questions before you apply please reach out to recruitment@glean.co

💡 What to expect next:

We’ll review your application and provide a response within 1 week. Even if it’s not the news you’d hoped for, we appreciate it’s good to know either way.

Ahead of your interviews you will receive a confirmation email outlining who you’ll be meeting and when, anything you’ll need to prepare in advance and any resources we think you might find helpful.

If we invite you to meet with us for interview, here’s an overview of what the process will look like:

1. Screening interview with someone in our Recruitment team (30 minutes).
2. First stage interview with Jacob and Sarah or Paddy (1 hour)
3. Final stage interview which includes a 1 hour culture and values interview, plus a 30 minute task. This is likely to be with Jacob and Tate, our Head of Marketing.

👀 Interested in learning more about a career at Genio?

Here are a few further resources:

About Genio

Working at Genio Blog

The Genio Study Tools

💌 Not quite the right role for you however you’d love to be a part of Genio’s journey?

Let’s connect! Reach out to recruitment@genio.co and we’ll add you to our network, to keep you updated with any future opportunities we think you might be interested in.

🤝 Our Commitment to Equality

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships, trade union membership, and caring responsibilities.

📄 Applicant Privacy Notice

We think it’s important that you understand how we use and handle your personal information, so here’s a link to our privacy notice. By submitting your application, you’re confirming that you’ve read and understood this notice.