May 20, 2024
USA Only
$60K - $110K USD *

Product Marketing Manager

About the job:


About Attentive: 

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbecue Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.

Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!

Who we are

Attentive is seeking a Product Marketing Manager to help support strategic product initiatives, specifically around our Identity and core SMS products. As part of the marketing team, you will be responsible for working cross-functionally with Product Management, Marketing, Revenue Enablement, and Client Strategy to drive the growth of our platform. This is a high-impact role that will help position Attentive as the AI marketing platform for leading brands and arm our internal teams with the materials they need to be successful. In addition, educate current customers and prospects with the latest information on our products and features.

Why Attentive needs you

  • Partner closely with product, enablement, and marketing to develop, execute, and communicate the status of go-to-market plans for your product areas
  • Help gather and distill feedback from our customers and partners about the current product suite and identify new market opportunities
  • Develop comprehensive messaging and positioning for your product areas
  • Lead the development of high-quality external marketing and educational content for our website, blog, customer-facing help site that will communicate the value and differentiation of our products 
  • Build a release marketing process to ensure all customers are aware of our latest products and feature enhancements
  • Work with Enablement teams to ensure materials remain up-to-date and collaborate on training opportunities that enable our CS teams

About you

  • 3-5+ years working in product marketing or closely related space
  • Experience working for a B2B SaaS-based technology startup is a plus
  • Passion for performing marketing research and keeping up to date on industry trends
  • Deep knowledge of CRM (ex: Salesforce), marketing tools (ex: Pardot/Hubspot), and project management platforms (ex: Asana/
  • Experience influencing cross-functional stakeholders at a variety of levels 
  • Experience with the product feedback loop process, including capturing product feedback from customers, and summarizing usage trends to inform product decisions
  • Outstanding communication skills, organizational skills, attention to detail, and the ability to balance multiple tasks and projects simultaneously, with an eye for prioritization 
  • Demonstrates a balance of hard and soft skills, including the ability to adjust quickly to rapidly changing business needs, as well as high EQ and natural empathy for our customers and their perspectives

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $88,000 - $138,000 annually + equity + benefits

- Our salary ranges are determined by role, level and location


Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about AWAKE, Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.

USA Only
$60K - $110K USD/Year *

Company Benefits

* Compensation was calculated as an average of similar positions and is not guaranteed.
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