Sr. Manager, Demand Generation

15Five is a strategic performance management platform that helps businesses and their people thrive by turning insights into action. It empowers HR leaders with data-driven recommendations, equips managers to drive change, and boosts engagement, performance, and retention. The platform combines generative AI, custom analytics, and human-centered design in one solution, offering 360° reviews, engagement surveys, goal and OKR tracking, manager coaching, and ongoing feedback tools like guided 1-on-1s and check-ins.

A career at 15Five is more than a job, it’s a culture of personal and professional growth. We’re a fully remote, high-purpose, high-performance team that values meaningful connections and celebrates diverse experiences.

About the role:

As the Senior Manager, Demand Generation at 15Five, you’ll support the development of our demand generation strategy and fully own execution. You’ll be responsible for building and optimizing high-quality, high-intent pipeline that converts quickly to revenue—spanning both new logo acquisition and customer expansion.

This is a leadership and builder role, not a maintainer. You’ll lead a small marketing team, bring innovative thinking, deep curiosity, and a data-driven mindset to lead demand generation in a high-growth, fast-paced SaaS environment.

Responsibilities

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Campaign Strategy & Execution

• Own pipeline generation across events, outbound assist, and lifecycle channels in alignment with GTM goals, and partner with consultants on digital, paid, and organic strategies.
• Build and launch integrated campaigns that drive net-new acquisition and move prospects through the funnel.
• Design and scale nurture programs that increase engagement and conversion velocity.
• Partner closely with Sales Development to ensure seamless lead handoffs, aligned messaging, and feedback loops.




Content Strategy & Conversion

• Collaborate with content and product marketing to create campaign assets optimized for funnel performance.
• Support content optimization for SEO, engagement metrics, and conversion.




Data, Analytics & Reporting

• Analyze campaign performance, identify bottlenecks, and take action to improve ROI.
• Build dashboards and reporting frameworks to monitor pipeline contribution, conversion rates, and channel effectiveness.
• Implement audience segmentation and personalization strategies to increase engagement and funnel efficiency.




Marketing Automation & Tooling

• Own HubSpot for campaign execution, email workflows, lead scoring, and attribution modeling.
• Continuously improve and optimize campaign operations, lead flows, and tracking infrastructure to improve performance per dollar




Cross-Functional Collaboration

• Work hand-in-hand with Sales, RevOps, Account Management, and Digital Engagement teams to align campaign strategy with GTM motions.
• Embrace and execute against the modern demand gen philosophy inspired by Chris Walker / Refine Labs.

What Sets You Apart

• You live and breathe B2B SaaS pipeline creation—every decision starts with data, conversion, and ROI.
• You know the difference between demand creation and demand capture and can articulate your strategy for both.
• You regularly follow content from Revenue Vitals, Refine Labs, and other modern GTM thought leaders.
• You’re not here to "run what's already running"—you’re energized by building and optimizing programs that work at scale.
• You bring creativity and agility—equally comfortable in performance dashboards and creative brainstorms.
• You take extreme ownership of pipeline goals and drive alignment across GTM teams.

Skills and Experience

• 7+ years in B2B SaaS demand generation with a proven track record of pipeline and revenue impact.
• Demonstrated experience leading a marketing team.
• Experience in high-velocity startup or scale-up environments (ARR <$100M, high growth).
• Deep expertise in HubSpot, campaign reporting, lead scoring, attribution modeling, and nurture workflows.
• Strong understanding of modern full-funnel GTM, with experience across paid, organic, events, and lifecycle marketing.
• Comfortable with ambiguity and energized by fast-paced environments.

Total compensation includes base salary + bonus + equity + benefits

We offer amazing benefits that align with our values and culture:

Your Health

Medical, dental, vision with 15Five cost subsidy

Employer paid Short-Term, Long-Term Disability, and Term LifeFamily planning support with enhanced medical plans and consultation programs

Inclusive Benefits Stipend

Access to mental health support via TalkSpace

Physical wellness online coaching 

Your Life

Flexible Time Off Program

Generous leave for new parents

Military leave

16 Paid Holidays

Sabbatical Program

Your Future

401K with 4% Matching after 6 months

Your Work Life

Remote work

Work with experts in leadership, culture, and personal development

Weekly Thrive Time

Reimbursement programs

For more information see:

Our Mission, Vision, & Values -https://www.15five.com/about

Our People and Culture -https://www.15five.com/about/careers

Diversity, Equity, Inclusion, & Belonging -https://www.15five.com/deib

Our Personal & Professional Development Resources -https://www.15five.com/resources/content-library

Reading over the role description and feeling like you don’t check every box? That’s okay; if you think you have what it takes but don’t necessarily meet all the criteria, please apply—you could be exactly who we are looking for!

15Five follows equitable hiring practices. Our compensation programs are designed to attract, motivate, and retain talented employees who are highly engaged, high performing, and have an exceptional impact on the business and our customers.

The base salary range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the role across all US locations. We benchmark all roles for compensation in ranges relative to the top half of the market of similar tech companies using up-to-date market data. Within the range, individual pay is determined by budget allocated for the role and additional factors, including job-related competencies and skills, experience, and relevant education or training. Please note that the compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

Note that base salary ranges are reviewed each year based on up-to-date market data, and team members who are performing are eligible for a merit increase, budget permitting. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.